For over two decades, JOOLRY has been redefining the art of destination and luxury fashion jewelry. Founded in Mumbai, our label was built on a simple yet revolutionary idea: to give women grandeur, sparkle, and heritage jewelry without the worry of traveling with precious metals or paying a large price tag.
From high-octane Bollywood red carpets to intimate destination weddings, JOOLRY combines traditional Indian artistry with modern global elegance.
Meet the Founder & Designer: Karishma Mehra
"Jewelry isn't just an accessory; it’s self-expression, a memory, and a piece of art you wear."
Karishma Mehra
Through her signature line, Karishma curates versatile, anti-tarnish, and skin-friendly statement pieces priced from ₹1,800 to ₹1,00,000. Each piece is thoughtfully designed to transition seamlessly from grand bridal celebrations to effortless travel looks.
Craftsmanship & Quality
- Collections are handcrafted in 92.5 hallmarked sterling silver, alongside a costume jewelry collection crafted in high-grade silver alloys finished with electrorhodium and protective anti-tarnish plating
- Set with premium 3A (AAA) and ultra-sparkling 5A (AAAAA) Cubic Zirconia for diamond-equivalent radiance and long-lasting durability.
- Intricate designs featuring Moissanite Polki, Kundan, and Jadau, preserving royal Indian heritage techniques in lightweight, travel-friendly formats.
Adorned by the Stars
JOOLRY has earned a cherished spot in the wardrobes of India’s top style icons, socialites, and Bollywood A-listers. Our designs have been proudly flaunted by:
Priyanka Chopra • Deepika Padukone • Kareena Kapoor Khan • Karisma Kapoor • Madhuri Dixit Nene • Kajol Devgan • Kriti Sanon • Malaika Arora • Nora Fatehi • Sara Ali Khan • Shilpa Shetty • Ananya Panday • Tina Ambani • Anaita Shroff Adajania • Masoom Minawala ...and many more.
Visit Our Boutiques
Step into our world and experience the luxury in person. Our team is ready to assist you with bespoke styling and curation.
- Worli Flagship Store:
Shop No. 20, Ground Floor, Atria Mall, AB Road, Worli, Mumbai, Maharashtra 400018 - Khar West Store:
Shop No. 2, Shyam Kunj Building, 705 Linking Road (Opp. Khar Telephone Exchange), Khar West, Mumbai, Maharashtra 400052
Get in Touch
Website: www.joolry.in
Phone: +91 8450955932
Email: joolrybykarishmamehra@gmail.com
Instagram: @joolrybykarishmamehra
